Playbook
The 2x outlier rule
A 2× outlier is any post that scores at least twice your account's average engagement.
Score = likes + replies × 2 + reposts × 3. Average the posts you have logged. Anything at or above 2× that average is an outlier. Clone the format — not the joke — into three new posts. The format that wins twice becomes the baseline.
That paragraph is the whole company. SEO pages that climb get more internal links. X posts that 2x get cloned into three variations next week. Ads that beat CPA get a 20% budget bump — after you approve spend.
Volume without a loop is a content hose. A bot that posts a thousand times a day and never kills a loser is not a marketing team. It is a slot machine with extra steps.
How to run it by hand
- Write down impressions, likes, replies, reposts for every post.
- Score = likes + replies × 2 + reposts × 3. Average the last 7 with numbers.
- Anything ≥ 2× average is an outlier. Save the hook format, not the joke.
- Write three new posts that steal the structure, never the wording.
- The format that wins twice is the default until something beats it.
MarketsXHub does this in the hub. You can do it in a spreadsheet. The spreadsheet will not research X at 6am. That is the only difference worth paying for.